Many of us in the wholesale and retail fashion industry see those waves in our product sales charts with the summer usually being in the valley. Well the following is something flying under the radar that you do not desire to tell your competition about. Wholesale hats are picking up steam this summer and also have been on a steady rise.
In the wholesale business we percieve trends developing because retailers nationwide start increasing orders in some accessories. This may be a fad or it may be a trend and trends are essential to us because they are long-term. Fads really are a flash in the pan-usually good for one season-but trends develop with small movements which come together for wide acceptance and rise and fall more than a long time, commonly a decade.
Well cheap wholesale hats are most often undergoing this trend development. Three years ago cowboy hats was a fashion statement and created to a frenzy level. They’ve return to earth a bit, but are still a really good item with additional wholesale cowboy hats shipping than any other hat category.
Next over the past few seasons the runways showed models wearing a lot more hats. By the spring preview shows for 2008, it became this type of statement that just about any fashion reporter needed to notice and reply to it.
Hollywood and the music world are also inside the act with celebrities and performers more than ever before decked in hats-way over we saw a couple of years ago. They make a huge impression on the young that are pursuing the style of the heavens.
Fashion magazines are giving hats more coverage also-sometimes a full page on specific hats likes fedoras. Including the ads are onboard with models wearing hats.
This is building into something far larger than a summer fad. A trend is building that may carry on for the next a long period. So the time has come to begin staking out your ground since the “hat place” in the area and summer is the time to begin because hats peak in summer to aid fill in the valley on your own sales chart.
Maybe hats are unfamiliar with you so you must know which wholesale hats to purchase. Let’s start with the wholesale hats which can be at the top of their game at this time. Over the summer nothing can beat wide brims and cowboy hats. These two hat categories will account for longer than 60% of the casual hat business. Thank Ralph Lauren for promoting gorgeous wide brim hats on the spring runways. Five inch rims are good, but super-widebrims (6 inches or maybe more) are definitely the statement fashion magazines are hyping and also the Kentucky Derby saw oodles of these gracing the celebrities. These hats flatter a look a lot, women almost forget about the sun protection the hats provide. Natural is most beneficial, but colors are far too good to ignore-especially white, ivory, and black.
Now for that American icon-the cowboy hat. Don’t write the obituary on these super-cool hats that add character and individualism to some look using the simple addition of a hat. Natural or distressed straws in shapeable cowboy hats with rolled brims do best. How many celebrities have we observed in that look? Celebrities actually kicked from the cowboy hat craze with Britney and J-Lo showing up in straw rolled brims then everyone had to have one. All the different cowboy hats has numerous options that there is something jbocge everyone, but teenagers are definitely the biggest market. Don’t be worried about cowboy hats. They are like the pink bunny that simply keeps going and going.
For shops catering to adolescents, fedoras and newsboys really are a must. Not many sun protection here-but a ton of personality. Fedoras and newsboys are celebrity favorites with TV and magazines providing them with gobs of exposure. Wholesale hats shipping this year include lots of newsboys during the summer time bright colors of yellow, orange, and apple green. Basics like white and black are also good along with patterns of pinstripes and polka dots. Fedoras are a bit more toned down with white, brown, and black the most effective.
Other casual hats are also good like kettle shapes having an upturned brim and those Gone-with-the-Wind looks in braid-and-sewn straw, but the four key hats we focused on catch 75% or even more of wholesale hats which can be selling so focus on them first. Please keep this, well…under your hat…so that all our competition doesn’t understand what we’re as much as.